Let's Create a Lasting Impression Key Art Need a sales driven film poster and title card? We will create the
most appealing key art that will bring in viewers and buyers for your film
DESIGN YOUR KEY ART

Let's Create a
Lasting Impression Key Art
Need a sales driven film poster
and title card? We will create the
most appealing key art that will bring
in viewers and buyers for your film
DESIGN YOUR FILM KEY ART

All The Major Points We Keep In Mind To Make You A Great Key Art

Is it memorable?


To create a memorable image requires imagination, a willingness to deviate from the expected and a bit of luck. Movie posters are all too often plagued by formulaic imagery, repeated over and over again with different characters and different settings.

Does it evoke an emotion?


This is the intrinsic purpose of art—to resonate subjectively. And it comes into play in the creation of key art. Fear, uneasiness, happiness, joy, excitement, intrigue, anxiety. Everyone wants to feel something. And key art that makes you feel something is immediately a step up from the competition.

Does it deliver a message?


If your marketing brief is to feature the actor, you can take two very different approaches. The first is to literally feature the actor. While this might sell a movie, it’s a piss poor approach to a movie poster and most likely not help sales.

Let's Get in Touch To Create Your Key Art

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FirstFocusinternational will create your Lasting Impression Key Art

FirstFocusinternational will create your Lasting Impression Key Art

In Our Film Industry, We define the term “key art” as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built


It is the image that appears on the film poster, in magazine ads, on the DVD/Blu-Ray Cover and on the streaming movie thumbnail.

From a graphic design perspective, key art can be extended from the realm of film to any intellectual property. A book cover, an album cover, a game cover—all of these have key art that is repurposed across the marketing campaign. And the good key arts—the ones that leave a lasting impression—immediately bring to mind a title, without ever having to show it. They have become a part of pop culture—they are iconic and they are memorable.

Art vs. Design

Art and design aren’t one and the same. The purpose of art is to communicate to it’s viewer on a subjective level—to resonate in some fashion; to provoke some form of emotion, even if just admiration.

The purpose of graphic design is first to attract, create interest and then deliver a message. The message delivery is the ultimate purpose and is accomplished through information hierarchy—the balance, placement and composition of a message in a way that it will be most easily assimilated and understood.

Art can be done for art’s sake. Design cannot. The end result of design is never the design—it is a person interested, a person buying, a person accepting an idea.

In the case of a movie poster, the purpose is to get people interested in seeing the film. If an actor is the reason most people will see the film, then featuring the actor makes sense. If the character is the reason people will see the film, then featuring the character makes sense (superhero films). Look at most movie posters and you will see right away what the marketing folks thought would sell the film.

A book cover has a different, but similar, purpose. With a book cover, you need to grab someone’s attention long enough that they will flip the cover and read the back. And the purpose of the back is to be interesting enough that someone will buy the book. The full design still follows the pattern of attract, interest and deliver a message. We will guide you throughout the whole process.

Some of Our Recently Designed Film Key Art

Some of Our Recently Designed Film Key Art

WHAT PEOPLE ARE SAYING ABOUT US

WHAT PEOPLE ARE SAYING ABOUT US

Venita Ozols-Graham

Producer/Director/Writer, Wunderlust Films


When Mark and Leif Jumped on board our film, “Black Widows”, things finally started moving. They guided us into exactly the distribution we’d hoped for, but couldn’t get our foot in the door ourselves to get. They not only know the ins and outs everyone else does, but they have some tricks up their sleeves and are constantly exploring new avenues of revenue–Brilliant advisres about what’s needed for your filom to market it to its best advantage.

Ismet Kurtulus

Writer/Producer, “The Last Schnitzel”


Instantly, we saw things finally start happening. FFI began getting the film on different platforms, which generated some revenue. It’s not just their extensive knowledge in the market, but also their insistent professionalism that really supported us through this treacherous road of distribution

Sevier Crespo

Producer, Thru the Scope Productions


Our film, “Deceived”, is currently on the shelves at Walmart, is available to stream through Amazon and is expanding to other distribution channels.  [First Focus International’s] honesty, preparation and drive to get your film out there can be hard to find in this business.  We highly recommend First Focus International!

Jordan Ancel

Writer/Director, “Good Guys with Guns”


First Focus International… truly believe(s) in and supports quality independent films — They were willing to go above and beyond to include my film, Good Guys With Guns, in a sales agreement with DirecTV

Arnon Z. Shorr

Writer/Director, OxRock Productions


[First Focus’] dedication led to sales I couldn’t have dreamed of.  [They are] now my first choice for shepherding films through the marketplace

David Paladino

Producer, “Deceived”


Mark and Leif have real attention to detail, knowledge of the business, and a passion for film, that has benefited us greatly [to] finally get our film in front of the right distributors.

SO WAITING FOR WHAT !

LET’S GET IN TOUCH AND START DESIGNING YOUR FILM KEY ART

* If you you order our service right now, you will get a special discount at multiple serevice purchase from us

SO WAITING FOR WHAT !

LET’S GET IN TOUCH AND START DESIGNING YOUR FILM KEY ART

* If you you order our service right now, you will get a special discount at multiple serevice purchase from us

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