Let's Create a Lasting Impression Key Art
most appealing key art that will bring in viewers and buyers for your film
Lasting Impression Key Art
Need a sales driven film poster
and title card? We will create the
most appealing key art that will bring
in viewers and buyers for your film
All The Major Points We Keep In Mind To Make You A Great Key Art
Is it memorable?
To create a memorable image requires imagination, a willingness to deviate from the expected and a bit of luck. Movie posters are all too often plagued by formulaic imagery, repeated over and over again with different characters and different settings.
Does it evoke an emotion?
This is the intrinsic purpose of art—to resonate subjectively. And it comes into play in the creation of key art. Fear, uneasiness, happiness, joy, excitement, intrigue, anxiety. Everyone wants to feel something. And key art that makes you feel something is immediately a step up from the competition.
Does it deliver a message?
If your marketing brief is to feature the actor, you can take two very different approaches. The first is to literally feature the actor. While this might sell a movie, it’s a piss poor approach to a movie poster and most likely not help sales.
FirstFocusinternational will create your Lasting Impression Key Art
FirstFocusinternational will create your Lasting Impression Key Art
In Our Film Industry, We define the term “key art” as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built
It is the image that appears on the film poster, in magazine ads, on the DVD/Blu-Ray Cover and on the streaming movie thumbnail.
From a graphic design perspective, key art can be extended from the realm of film to any intellectual property. A book cover, an album cover, a game cover—all of these have key art that is repurposed across the marketing campaign. And the good key arts—the ones that leave a lasting impression—immediately bring to mind a title, without ever having to show it. They have become a part of pop culture—they are iconic and they are memorable.
Art vs. Design
Art and design aren’t one and the same. The purpose of art is to communicate to it’s viewer on a subjective level—to resonate in some fashion; to provoke some form of emotion, even if just admiration.
The purpose of graphic design is first to attract, create interest and then deliver a message. The message delivery is the ultimate purpose and is accomplished through information hierarchy—the balance, placement and composition of a message in a way that it will be most easily assimilated and understood.
Art can be done for art’s sake. Design cannot. The end result of design is never the design—it is a person interested, a person buying, a person accepting an idea.
In the case of a movie poster, the purpose is to get people interested in seeing the film. If an actor is the reason most people will see the film, then featuring the actor makes sense. If the character is the reason people will see the film, then featuring the character makes sense (superhero films). Look at most movie posters and you will see right away what the marketing folks thought would sell the film.
A book cover has a different, but similar, purpose. With a book cover, you need to grab someone’s attention long enough that they will flip the cover and read the back. And the purpose of the back is to be interesting enough that someone will buy the book. The full design still follows the pattern of attract, interest and deliver a message. We will guide you throughout the whole process.
Some of Our Recently Designed Film Key Art
Some of Our Recently Designed Film Key Art
WHAT PEOPLE ARE SAYING ABOUT US
WHAT PEOPLE ARE SAYING ABOUT US
SO WAITING FOR WHAT !
LET’S GET IN TOUCH AND START DESIGNING YOUR FILM KEY ART
* If you you order our service right now, you will get a special discount at multiple serevice purchase from us
SO WAITING FOR WHAT !
LET’S GET IN TOUCH AND START DESIGNING YOUR FILM KEY ART
* If you you order our service right now, you will get a special discount at multiple serevice purchase from us
